After we designed the Bio Info Experts logo, the scientists asked us to redesign their website also. We extended the biological and computer themes and colors from the the icosahedron logo to showcase the projects, skills, and publications of the Bio Info Experts.
Creative Minds For Hire | Logos, Identities and Branding - Websites - Advertising and Collateral
“Old, but new” is a common request for logo updates. People like the imagery they already have, but want to give it a fresh look. The Arlington Heights Neighborhood Association wanted to maintain the architecture and descriptions that their citizens were comfortable with, but also wanted to put a new shine on their familiar look.
When companies have similar names and goals, it is important to maintain that commonality, while ensuring that each company has its own distinguishing identity. The Longbow Funds and Longbow Partners logos are based on similar ideas of excellence, success, and focused performance. To differentiate between the two, we maintained the imagery of the archery longbow and arrow, but modified the directions, layout and color schemes. The green and gold in the Longbow Funds logo are traditional colors associated with money and finance. The upwards pointing arrow captures the rising spirit of increased gains.
Once a company has gone through the very involved process of creating a new logo or rebranding an existing identity, there can be quite a sense of relief. The hours of planning, sketching, meeting, back-and-forthing, and arguing about colors and shapes has finally come to an end. People can start using the logo and move on with their business.
Everything is finally settled. No need to keep changing things. Or is there? » Keep Reading
We are pleased to announce that one of our ongoing jobs has won an award! » Keep Reading
Today while I was driving I was feeling ashamed for the way I had behaved yesterday. » Keep Reading
Two Dr. Pepper stories, one with math and one with a toddler. » Keep Reading
In honor of Halloween, I bring you a bone-chilling tale that takes place in a cemetery! » Keep Reading
We needed some entertainment and we needed it fast! We’d been in the car too long and our toddler Peter had just about had it! » Keep Reading