After we designed the Bio Info Experts logo, the scientists asked us to redesign their website also. We extended the biological and computer themes and colors from the the icosahedron logo to showcase the projects, skills, and publications of the Bio Info Experts.
“Old, but new” is a common request for logo updates. People like the imagery they already have, but want to give it a fresh look. The Arlington Heights Neighborhood Association wanted to maintain the architecture and descriptions that their citizens were comfortable with, but also wanted to put a new shine on their familiar look.
When companies have similar names and goals, it is important to maintain that commonality, while ensuring that each company has its own distinguishing identity. The Longbow Funds and Longbow Partners logos are based on similar ideas of excellence, success, and focused performance. To differentiate between the two, we maintained the imagery of the archery longbow and arrow, but modified the directions, layout and color schemes. The green and gold in the Longbow Funds logo are traditional colors associated with money and finance. The upwards pointing arrow captures the rising spirit of increased gains.